Ross Publications Selects Innovectra For New Local Launch In California

Vienna, VA (PRWEB) March 5, 2008 -- Ross Publications, Inc. has selected Innovectra Corporation as its partner to develop its new web-based Internet marketing capability for its Southern California Yellow Pages customers.

Ross currently reaches over 570,000 homes and businesses with its traditional print Yellow Pages books in five markets throughout Orange and Los Angeles Counties, California. With its new Internet offerings Ross will be able to better meet the needs of its Yellow Pages advertisers with a broader array of marketing services using a variety of Internet based digital multimedia capabilities.

Ross will launch a new Internet Yellow Pages (IYP) site, RossYellowPages.com, using Innovectra technology this spring. Innovectra's ActivSearch, a proprietary search system in an easy-to-use web format, will power the site. ActivSearch allows web visitors to search for businesses by name, category or features that traditionally only appeared in print yellow pages. The site will be optimized for Internet search engines including Google, Yahoo, MSN, Ask and others.

Ross Publications will also offer Innovectra's ActivIMPACT program to its local advertisers in Southern California. ActivIMPACT, a scalable, dynamic local advertising solution announced in January 2008, uses proven, online marketing techniques and proprietary data to generate clicks, calls and Internet traffic for local advertisers.

With ActivIMPACT, Innovectra will dynamically create highly specialized and optimized LeadSites for Ross Yellow Pages advertisers, leveraging the company's knowledge of the exact terms that consumers use to find local goods and services with the local merchant's discriminating features. Innovectra's certified search marketers will also create compelling online advertising campaigns in online search engines and by using video, mobile, widgets and other leading web and digital technologies.

"After carefully looking at the options to create the best possible package of Internet marketing services for our advertisers and their customers, we concluded that Innovectra was the right choice," said Ross Publications CEO Shelly Hupp. "ActivSearch will help Southern California consumers find specific businesses that meet their needs, and ActivImpact will help our advertisers find new customers. It's a perfect match."

Thomas C. Lewis, President & CEO of Innovectra stated, "Ross Publications has extremely deep, valuable relationships with its local merchants that have been developed over many, many years. No one else has this unique, intangible and very valuable asset," He continued, "When we combine our proven technology and proprietary data with their strong advertiser relationships, advertisers receive a much better value and can achieve a higher ROI on their advertising investment."

About Ross Publications, Inc.

A leading publisher of neighborhood Yellow Pages in Southern California since 1959, Ross Publications, Inc. offers directory advertising services to local businesses in Orange County, Los Angeles County and surrounding areas. Currently, 570,000 phone books in 5 separate editions are delivered annually to a population of 1,551,000 in communities located in North Orange County, Northwest Orange County, Southeast Los Angeles, and West San Gabriel Valley. The Ross Publications home page and new local search engine for these communities will soon be available at RossYellowPages.com.

About Innovectra Corporation

An online publishing pioneer, Innovectra Corporation (http://www.innovectra.com) was the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra's ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns. ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile offerings. Innovectra and Hagadone Directories, Inc. won the Association of Directory Publishers 2008 Gold Book Award for Best Electronic Directory. The company's online customers also include Local Insight Media Yellow Pages, Metro Directories' Atlanta Yellow Pages, LocalTel's New England Yellow Pages, Homepages Directories and Ambassador's New York Yellow Pages.

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