Real Estate: Builder Magazine Highlights What I Want Podcasting as a Change Agent for Podcasting Real Estate
Miami, Fl (PRWeb) January 4, 2007 -- Real estate podcasting for the home building industry was highlighted in the December article of Builder magazine tilted "Direct Link." What I Want Podcasting was featured for its work with Taylor Woodrow Homes and the innovation behind the podcast initiative.
Podcasting and online video have become viable business tools that are giving traditional industries new social media tools that are enhancing their online business operations and affecting business models. "We are reducing costs and increasing sales and promotion with the use of new media technology," says Ryan Hoback, CEO of What I Want Podcasting. The article speaks about the home building industry seeking new marketing approaches and podcasting becoming the answer.
Builder magazine says {With the targeted reach that online video and podcasting offers, corporations like Taylor Woodrow Homes, Centex and other builders are beginning to integrate new media strategies with great results. The first home sale attributable to podcasting came one month after iTaylorWoodrow.com went live. A couple was interested in a home at the builder's Carrigan Lane at the Colonies neighborhood in Upland, Calif., but the wife was working in Washington at the time. So a Taylor Woodrow salesperson took her on a home tour via iTunes, Apple's media player for playing, buying, and organizing digital music and video files. She eventually approved the sale. "This service gives [our salespeople a tool that no one else has," says Arianna Barrios, who adds that podcasting also allows her company to track visitors and subscribers in ways that TV or newspaper ads can't. "So we'll know where to put our marketing dollars."}
What I Want Podcasting specializes in the integration of new media into existing business models. For more information, please contact via e-mail.
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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